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by Ted Wright : Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Business Books)

ISBN : #0071835741 | Date : 2014-11-11

Description :

PDF-ff9d1 | DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN “Word of mouth marketing has always existed. We’ve just found a better and more efficient way to do it.” — Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. Now, however, it’s being executed in ways that are methodical, replicable, and consistent. In … Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Business Books)


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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Business Books) by by Ted Wright

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: The Luxury Market in India: Maharajas to Masses

ISBN : #0230336728 | Date : 2012-08-29

Description :

PDF-ba1c6 | A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India…. The Luxury Market in India: Maharajas to Masses


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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) PDF




by Mark Anthony Camilleri : Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

ISBN : #3319498487 | Date : 2017-10-29

Description :

PDF-e0faa | This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism… Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)


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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) by by Mark Anthony Camilleri

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Wettbewerbsforschung Conjoint Analyse Bestimmung PrA4ferenzen Konkurrenzaktionen PDF D44c9b6fb

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by Sascha Fabian : Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)

ISBN : #3824482053 | Date : 2005-11-25

Description :

PDF-84490 | Ausgehend von der Erkenntnis, dass der Erfolg einer bestimmten Strategie oft von den Reaktionen der Wettbewerber abhängt, entwickelt Sascha Fabian ein Modell zur Vorhersage der Reaktionen von Wettbewerbern auf eigene Marktaktionen. Er liefert Ansatzpunkte für neue Forschungen sowie explizite Handlungsempfehlungen für Manager, die mit den Herausforderungen eines intensiven Wettbewerbs konfrontie… Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)


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Pioneers Digital Success Advertising Marketing PDF 60fb3feba

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by Paul Springer : Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

ISBN : #0749466049 | Date : 2012-11-15

Description :

PDF-5b629 | Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove’s “Real Beauty” campaign, Obama’s 2008 presiden… Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media


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Mobile Marketing VerkaufsfB6rderma9Fnahmen Einstellungsbildung Marketingmanagement PDF 8ac37b455

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Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) PDF




by Katharina Lange : Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)

ISBN : #3631730667 | Date : 2017-08-31

Description :

PDF-a3b4b | Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin führt aus, wie der mobile Kommunikationskanal für Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfördermaßnahmen die Kaufe… Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)


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by Douglas-Westwood : World ROV Market Forecast 2011-2015

ISBN : #1905183739 | Date : 2011-10-20

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World ROV Market Forecast 2011-2015 by by Douglas-Westwood

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Marketing Scales Handbook IV Consumer PDF 19277c293

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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF




by II Gordon C. Bruner : Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

ISBN : #1587992051 | Date : 2005-07-28

Description :

PDF-3f22a | All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication…. Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)


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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) by by II Gordon C. Bruner

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: European Retail Research: 2010 I Volume 24 Issue I

ISBN : #3834922544 | Date : 2010-09-14

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PDF-012c0 | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept…. European Retail Research: 2010 I Volume 24 Issue I


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Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research) PDF




: Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)

ISBN : #1137412585 | Date : 2014-04-11

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PDF-88e90 | Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and d… Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)


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